Walk The Walk, Talk The Talk
It’s GO time for every candidate, three weeks out from election day and every voter contact can be a vote for you. This week, we are going to focus on good old-fashioned canvassing. That’s right, get your walking shoes on, your bottle of water and your walking list…it’s time to hit the streets!
Canvassing is as old as campaigning and is very effective. Matter of fact, most candidates don’t do it enough. Voters will remember the candidate more if they have personal contact with the campaign whether it’s the candidate or a volunteer. Your candidate or cause will have a higher probability of winning if you outwork your candidate.
There are some basic tactics to use when canvassing to improve your chances of talking with voters.
- A good walking list is imperative. This is where your voter file comes in handy. At Handraiser, we even load this into an app so it easier to track supporters, supports or opponents, not home, moved, etc. Maximize the time you spend canvassing by working smart. Written sheets or even spreadsheets are ineffective and archaic.
- Knock on EVERY door, even if it looks like they aren’t at home. Once you knock or ring the door bell, wait 45-60 seconds and take a big step back to give the resident personal space. The average for doors being answered is 30% so don’t get discouraged, just keep moving on to the next door. Leave information in the door but never in their mailbox (that is illegal – only the postman can leave information in the mailbox.) Spend no more than five minutes per door. You are trying to reach as many voters as possible and still provide great information.
- Three points! Be ready to talk about your three main campaign points. Be able to answer why they would vote for your candidate, what will they get if your candidate wins and be prepared to concisely review the three main campaign points.
- Pay attention to neighborhood demographics. People are more at ease if they are talking to their peers, similar age and gender. Go in pairs, ideally a man and a woman.
- Water, snacks and dog treats are all important to take with you. It’s important to stay hydrated, particularly since you’ll be talking a lot. If you wear sunglasses, be sure to remove them before knocking on the door.
- When someone does answer the door follow your script and deliver the three main points of the candidate or cause. Your goal is to get a verbal commitment from them and they will vote for the candidate or issue you are canvassing about.
- SMILE and be polite if they don’t agree with your candidate or cause.
- Record every stop. Did someone answer, did you talk with the voter? A different voter? Do they support your cause? Do they support the opponent? Can they get to the polls? Do they need a ride?
It’s important to know the outcome of each door canvassed, particularly for election day. Handraiser can track a lot of information when canvassing. One of the most important things to track is if the voter supports the candidate or if they are indifferent. This will give you the opportunity to canvass them on election day if you receive real-time voter updates from the polls (which Handraiser can track as well.)
Here’s a one-minute video on how to use technology to canvass.
Would you like to see a demo of how Handraiser’s canvassing app can help you win your election? Click here to schedule a time or send us a note.